The Dominos delivery bag is a BIG TIME innovation that keeps pizza’s piping hot. So, where else could they apply that patented technology?
Imagine Patagonia creating a line of winter coats that use Dominos delivery bag technology….hah! How about sleeping bags…or even comforters?
Hey, at the very least it would make for an entertaining ad for Dominos to demonstrate how well that bag works.
Just a fun thought…
CLICK HERE to download a free PDF version of the book Brand Opening by BigHeads founder, John Palumbo.
Toss it onto your iPad or Kindle….and give it a read.
ENJOY!!!!!
What CEOs Can Learn from the OTHER Boss
Here at BigHeads, we’re BIG believers in the fact that you can uncover a universe of new ideas and solutions by looking outside of your four walls and collaborating with individuals from other disciplines, cultures and interests.
To that point, below is a link to an article from US News & World Report that features an UNEXPECTED source of inspiration for CEOs - BRUCE SPRINGSTEEN.
We thought this was timely since The Boss just released his new album and his current tour is right here in our backyard for the next few days.
Enjoy!
http://money.usnews.com/money/blogs/flowchart/2007/10/19/what-springsteen-can-teach-ceos
The Hitman and the Housecleaning Company
We saw this book and thought — you know, if a HOUSECLEANING COMPANY needed some new tips and techniques, maybe a HITMAN wouldn’t be a bad person to collaborate with…….or vice versa. Hmmmm…..
Pantone Gets in the Cosmetics Game
Looks like Pantone will be partnering with Sephora to create a cosmetics line. You gotta love partnerships that are UNEXPECTED, but make complete sense.
http://designtaxi.com/news/351976/PANTONE-Creates-Makeup-Line/
Twelve traits creative minds share….
http://12most.com/2012/03/13/12-striking-tendencies-creative-people/
We’re honored to be mentioned in today’s Investor’s Business Daily
http://www.slideshare.net/BigHeads/borrowing-wisdom-bigheads-in-investors-business-daily
What Marketers Could Learn from a Food Network Star
Guy Fieri has such a GENUINE and ENTHUSIASTIC way of describing food, he can make just about anything sound incredible and make you consider driving to a diner 1,000 miles away to try it.
You’d think that more brand/marketing teams would give him a call and invite him in to pick his brain about how to effectively communicate their products’ attributes. And we’re not just talking about food brands…we think his techniques could be applied to ANY type of brand - from cars…to credit cards…to hotels…to cell phones.
But then again…we’re the ones who dragged a car restoration guy into a cosmetics company to help them create a new product…so of course we think that.
What Spider Webs are Teaching Engineers
Spider web silk is so “smart,” engineers are studying its properties for applications that range from virtual networks…to combat gear…
http://www.wired.com/wiredscience/2012/02/spider-web-strength/