PLANET LOLLIPOPS!!! Who said science can’t be fun?
See more photos HERE
BICYCLE DRIVE-INS (called Velokafi) are popping-up in Switzerland. Cyclists can pull their bikes right up to a table. Read about them HERE.
What Marketers Can Learn From Hollywood About Making BIG Ideas Happen (by John Palumbo)
I was speaking to one of our BigHeads who is a TV producer and he was telling me how out in Hollywood it’s NOT about who creates the BIG idea…it’s about making the idea happen. He explained how in the entertainment industry people don’t get all that hung-up on who thought of the original idea, because everyone realizes that it will need to be tweaked, poked, twisted and ultimately changed by lots of other people in order for it to become a reality (a show or a movie or whatever).
So, all the people who touched the idea (of which there are many) are content with receiving a “creator” or “producer” credit, which is why you see so many scrolling on the screen.
As I sat there listening to him tell me this I kept thinking, “Man, it would be so damn nice if people in the marketing industry acted that way.”
Let’s face it, in the marketing world, people get consumed with taking OWNERSHIP of an idea. And they absolutely hate when others (especially other agencies) take their idea and tweak it…or build on it. In fact, they would almost rather an idea “die” than it be manipulated by others.
And when a marketing idea does get executed (in its original or tweaked state), marketers still feel the need to make sure everyone knows it was THEIR IDEA.
Imagine how refreshing it would be if marketers would simply put their egos aside…stop worrying about getting credit…and truly work collaboratively with each other with one goal - to make the BIG idea happen.
Campaigns would probably be a hell of a lot better.
Companies probably wouldn’t get sick and tired of their agencies and want to replace them every six months.
Words like “partnership,” “collaboration” and “co-creation” would actually mean something (and not just be bullshit buzzwords tossed around by agencies).
Hey, maybe the marketing industry should adopt the “scrolling credits” approach from TV and movies and roll them after every campaign. Maybe seeing their name in lights will appease the egos of marketers and make them more collaborative.
Need BIGGER IDEAS? Start OUTSOURCING INNOVATION. Read about it HERE.
(Also a BIG thank you to Robert Wilson Jr. for featuring BigHeads in the article.)
CUSTOM OPEN INNOVATION & COLLABORATION
There’s simply no denying the boost in creative horsepower that open innovation initiatives deliver to companies and organizations. However, there is no “one-size-fits-all” solution. And while our core approaches here at BigHeads can be used to tackle many objectives, there are times when a CUSTOM solution is necessary.
With this in mind, we can bring our years of open innovation experience to bear and work closely with your team to guide them through the nuances of developing an open innovation initiative, including:
- finding the right collaborators (BigHeads) to meet your objective/need
- overcoming confidentiality concerns
- developing a compelling incentive structure
- identifying the right collaboration platform
- crafting engaging projects and challenges
- synthesizing the output
- selecting and refining the top ideas/approaches
Ultimately, you’ll end up with an open innovation and collaboration model that is 100% CUSTOMIZED for your organization and needs. If you’d like, we can manage the initiatives or we can train your team to handle them internally.
For more information contact Carlyn Kelly (EVP of Strategy and Innovation) at firstname.lastname@example.org
An NYU student just invented a gel that INSTANTLY STOPS BLEEDING
Read about it HERE
Transform your favorite WEBSITE into a VIDEO GAME with Google Chrome’s “World Wide Maze.” We did it with the BigHeads site (see photo).
Learn how to do it HERE.