WHAT YOUR BUSINESS CAN LEARN FROM A…
BigHeads founder, John Palumbo, is writing an ongoing article for American Express OPENforum.com (their online small business community) called "What Your Business Can Learn From A…"
In each article, he will provide solutions to a small business issue/hot button using insights, tools and techniques from individuals who might seem an ODD choice at first…but make a lot of sense once you give it some thought and consider the “connection.”
The takeaway - consider approaches and techniques from OUTSIDE industries to inspire innovations and solutions for your own.
ARTICLES POSTED BELOW:
WHAT YOUR BUSINESS CAN LEARN FROM…AN AIR TRAFFIC CONTROLLER! (by BigHeads founder, John Palumbo for American Express OPENforum.com).
The people managing our friendly skies obviously know how to juggle multiple flights…and their tools and techniques just might be able to help you more effectively juggle all those items on your to-do list.
Read it HERE
Inspiration from other industries - a MERCEDES design inspired by SEA ANIMALS to make it environmentally friendly and efficient.
Transform your favorite WEBSITE into a VIDEO GAME with Google Chrome’s “World Wide Maze.” We did it with the BigHeads site (see photo).
Learn how to do it HERE.
BigHeads “INSPIRATION FOR INNOVATION” Seminar
Our “Inspiration for Innovation” seminar is a 40-45 minute, high-energy talk given by BigHeads founder, John Palumbo. It is designed to inspire your organization and teams to GO BEYOND the sources they always use when the time comes to innovate and create new ideas.
Companies including Motorola, Novartis, P&G, PepsiCo and Unilever have used the seminar to help their teams to start THINKING DIFFERENTLY!
Seminar highlights and benefits, include:
- Understand the power of OPEN INNOVATION
- Learn the BIG BENEFITS of collaborating with DIVERSE teams
- Learn how to successfully RECRUIT a diverse team of collaborators
- See open innovation/collaboration CASES STUDIES
- Learn ways your company can EXECUTE open innovation initiatives
- Learn how to avoid the common TRAPS others fall into when executing open innovation and crowdsourcing initiatives
- Have a spirited, straightforward Q&A with John Palumbo about using open innovation to meet YOUR specific goals and objectives
To schedule your “Inspiration for Innovation” seminar contact: Carlyn Kelly (EVP of Strategy and Innovation) at email@example.com
Executing a Pop-Up? Call-In the “Insta-Police”
Have you seen the latest pop-up from Adidas? The store is designed to look like a SHOE BOX (check it out HERE)…which means a good percentage of the visitors will not only enjoy the experience itself, but they also will SNAP PHOTOS of the clever and unexpected approach and post them across sites such as Instagram and Facebook and Twitter extending the Brand’s reach and buzz for the store.
Consider this - when you’re creating the next experience around your brand…assign someone the role of INSTA-POLICE and make them solely responsible for creating the ideas and elements that are sure to get photographed and posted on sites like Instagram.
CROWDSOURCING & THE SUPER BOWL
Forbes article about “Crowdsourcing and the Super Bowl”……along with a BigHeads quote you’re gonna love….
Is Your Brand Ready to be Honey Boo Boo-fied?
A few years back, the overarching theme of reality TV shows was “BEHIND THE SCENES” – from “True Hollywood Story” shows…to all types of “Making Of” shows…to “Behind the Music” shows…etc…etc.
And as those shows gained popularity, the “behind the scenes” theme started to influence branding and marketing. Brand promotions were no longer about winning tickets to the actual concert…they were about getting access to the rehearsals. Brands weren’t giving away the video game systems…they were giving consumers the chance to see the games being made.
Then reality TV made a shift and “JUDGED COMPETITIONS” became the popular theme/focus. Panels of judges started popping-up on every channel and they would weigh-in on everything from peoples’ singing abilities…to their culinary chops…to how they danced…to their weight loss goals.
And, like clockwork, brands once again followed suit. Advertising began to focus on “competitions” such as creating the best commercial. Promotions gave consumers the opportunity to submit photos or videos and have them judged by brand teams…or celebrities…or sometimes other consumers.
So, what’s the next big reality TV theme?
Well…if you happened to catch that recent NPR interview, shows will become HONEY BOO BOO-FIED (listen to it HERE).
What does that mean? Basically, shows will be cast with people who the audience will LOOK DOWN UPON and consider a bit of a JOKE or a FREAK SHOW. And the reason shows will take this direction is so viewers walk away FEELING BETTER ABOUT THEIR OWN LIVES.
So, you will no longer turn off the TV and think, “I wish I had their life”…instead you will turn it off and think, “My life is pretty damn good compared to that fucking train-wreck.”
Now consider this – if the old rule holds true that branding themes are influenced by reality TV themes…how will you leverage the “MAKE PEOPLE FEEL BETTER ABOUT THEIR LIVES” theme for your brand? How will it impact your positioning…your advertising…your promotions…your messaging???
You might want to get a jump on things and consider focusing on this at your next brainstorm.
"You’re young…so you handle the company Facebook page"
It happens all the time…at lots of companies…especially small businesses — the senior people know they need to have a social media presence and they immediately remember that there’s that 20-something account executive who understands all the ins-and-outs of Instagram and Facebook and Twitter…so they assign that person social media responsibilities for the company pages.
Bad move. Just because they are younger and more adept at using those platforms doesn’t mean they have a clue about WHAT they should be posting. That’s why you visit so many company Facebook pages and read Twitter feeds that have absolutely no point-of-view and/or interesting content (they include posts that say ridiculous things like, "Good morning" or "Happy Hump Day" or "Look at our new coffee maker").
Fact is…it’s the job of the more senior people in the organization to provide CONTENT for their social media initiatives. Content that supports the company’s vision. Content that potential visitors (including customers) will find interesting and even thought-provoking.
So, when you find that “kid” who knows all the platforms…just keep in mind that while he/she may know HOW to post, they will need some guidance about WHAT to post.