Transform your favorite WEBSITE into a VIDEO GAME with Google Chrome’s “World Wide Maze.” We did it with the BigHeads site (see photo).
Learn how to do it HERE.
BigHeads “INSPIRATION FOR INNOVATION” Seminar
Our “Inspiration for Innovation” seminar is a 40-45 minute, high-energy talk given by BigHeads founder, John Palumbo. It is designed to inspire your organization and teams to GO BEYOND the sources they always use when the time comes to innovate and create new ideas.
Companies including P&G, Unilever, Motorola and Pepsi have used the seminar to KICK-OFF their planning and development “seasons”…and help their teams to start THINKING DIFFERENTLY!
Seminar highlights and benefits, include:
- Understand the power of OPEN INNOVATION
- Learn the BIG BENEFITS of collaborating with DIVERSE TEAMS
- See open innovation/collaboration CASES STUDIES
- Learn ways your company can EXECUTE open innovation initiative
- Learn how to avoid the common TRAPS others fall into when executing open innovation and crowdsourcing initiatives
- Have a spirited, straightforward Q&A with John Palumbo about using open innovation to meet YOUR specific goals and objectives
To schedule your “Inspiration for Innovation” seminar contact: Carlyn Kelly (EVP of Strategy and Innovation) at firstname.lastname@example.org
Executing a Pop-Up? Call-In the “Insta-Police”
Have you seen the latest pop-up from Adidas? The store is designed to look like a SHOE BOX (check it out HERE)…which means a good percentage of the visitors will not only enjoy the experience itself, but they also will SNAP PHOTOS of the clever and unexpected approach and post them across sites such as Instagram and Facebook and Twitter extending the Brand’s reach and buzz for the store.
Consider this - when you’re creating the next experience around your brand…assign someone the role of INSTA-POLICE and make them solely responsible for creating the ideas and elements that are sure to get photographed and posted on sites like Instagram.
CROWDSOURCING & THE SUPER BOWL
Forbes article about “Crowdsourcing and the Super Bowl”……along with a BigHeads quote you’re gonna love….
Is Your Brand Ready to be Honey Boo Boo-fied?
A few years back, the overarching theme of reality TV shows was “BEHIND THE SCENES” – from “True Hollywood Story” shows…to all types of “Making Of” shows…to “Behind the Music” shows…etc…etc.
And as those shows gained popularity, the “behind the scenes” theme started to influence branding and marketing. Brand promotions were no longer about winning tickets to the actual concert…they were about getting access to the rehearsals. Brands weren’t giving away the video game systems…they were giving consumers the chance to see the games being made.
Then reality TV made a shift and “JUDGED COMPETITIONS” became the popular theme/focus. Panels of judges started popping-up on every channel and they would weigh-in on everything from peoples’ singing abilities…to their culinary chops…to how they danced…to their weight loss goals.
And, like clockwork, brands once again followed suit. Advertising began to focus on “competitions” such as creating the best commercial. Promotions gave consumers the opportunity to submit photos or videos and have them judged by brand teams…or celebrities…or sometimes other consumers.
So, what’s the next big reality TV theme?
Well…if you happened to catch that recent NPR interview, shows will become HONEY BOO BOO-FIED (listen to it HERE).
What does that mean? Basically, shows will be cast with people who the audience will LOOK DOWN UPON and consider a bit of a JOKE or a FREAK SHOW. And the reason shows will take this direction is so viewers walk away FEELING BETTER ABOUT THEIR OWN LIVES.
So, you will no longer turn off the TV and think, “I wish I had their life”…instead you will turn it off and think, “My life is pretty damn good compared to that fucking train-wreck.”
Now consider this – if the old rule holds true that branding themes are influenced by reality TV themes…how will you leverage the “MAKE PEOPLE FEEL BETTER ABOUT THEIR LIVES” theme for your brand? How will it impact your positioning…your advertising…your promotions…your messaging???
You might want to get a jump on things and consider focusing on this at your next brainstorm.
"You’re young…so you handle the company Facebook page"
It happens all the time…at lots of companies…especially small businesses — the senior people know they need to have a social media presence and they immediately remember that there’s that 20-something account executive who understands all the ins-and-outs of Instagram and Facebook and Twitter…so they assign that person social media responsibilities for the company pages.
Bad move. Just because they are younger and more adept at using those platforms doesn’t mean they have a clue about WHAT they should be posting. That’s why you visit so many company Facebook pages and read Twitter feeds that have absolutely no point-of-view and/or interesting content (they include posts that say ridiculous things like, "Good morning" or "Happy Hump Day" or "Look at our new coffee maker").
Fact is…it’s the job of the more senior people in the organization to provide CONTENT for their social media initiatives. Content that supports the company’s vision. Content that potential visitors (including customers) will find interesting and even thought-provoking.
So, when you find that “kid” who knows all the platforms…just keep in mind that while he/she may know HOW to post, they will need some guidance about WHAT to post.
We still love this 60 Minutes segment about online education.
Of course, our favorite part is toward the end when Google CEO Eric Schmidt says,
"Innovation never comes from the established institution. It’s always a graduate student or a crazy person or somebody with great vision."
Turn Off the PR Machine And See What Happens
A little while back, a street performer in Boston was approached by a guy who looked familiar. It turned out to be Bruce Springsteen. The Boss asked if he could try out the guy’s guitar and he then proceeded to strum along for unsuspecting people walking by (read about it here).
And if you think Springsteen did it for the press or to get all over the web…well, consider the fact that long before YouTube and camera/video phones, The Boss was on the streets of Copenhagen in 1988 performing an impromptu mini-concert with a street performer (watch it here)…and in Italy in 1997 where he came out onto his hotel balcony and played for loyal fans down on the street (watch it here).
Of course, then there are the celebrities who do things a bit differently. They surround themselves with bodyguards and an entourage and, in essence, make a spectacle of themselves. Why? They want attention. They want press. They want to see their names trending on the web.
But what they don’t realize is that Mr. Springsteen’s approach is actually more effective. He is accessible. He is appreciative. He is respectful. He is spontaneous. He is real. And THAT is why he has such a loyal following.
Now, consider how YOUR BRAND acts. Do you go out into the streets with a splashy vehicle and have people wearing T-shirts (with logos plastered all over them) scream at customers and force samples of your product down their throats…all so you can get press and attention and web mentions?
Well, maybe it’s time to turn down the dial on the PR machine and take a more low key, accessible and real approach…and see what happens.
The CEO and the Tattoo Artist…
So there’s this Wall Street Journal article from back in the day that discusses how NIke’s CEO Mark Parker not only gets inspiration from expected sources such as consumers, athletes and retailers…but how he also spends time with unexpected sources such as musicians, graffiti artists and other creative talent. He says, "I meet regularly with our biggest retail customers but I also go off the beaten path where I can stimulate the right side of my brain and discover new tastes in music, fashion and cuisine."
Just imagine the creative BOOST your projects would receive if you invited some unique creative minds to put their stamp on them. Imagine the builds a comedian would provide..or how about a photographer…or a chef…or an app developer…or a writer…as they viewed your project or objective through their creative lens.
Consider this - if you already have creative minds from WITHIN your industry thinking about your ideas, doesn’t it just make sense to have creative minds from OUTSIDE your industry thinking about them too?
Why Proximity is an Archenemy of Creativity…
You might not realize it (or want to admit it), but when the time comes to create new ideas for the brand or project you work on every day, your creativity is severely limited.
What happens is this – over time, countless barriers and rules get programmed into your brain, making it impossible for new ideas to form. It’s as if there’s this idea-destroying terrorist living in your subconscious who sees the germ of a new and exciting idea forming and it immediately starts whispering in your ear all the reasons why you can’t do it or why it won’t work and ends up killing the idea before it ever has a chance to take shape.
Since proximity is an archenemy of creativity, you need to get out there and collaborate with individuals across different disciplines, backgrounds and interests, who know NOTHING about your brand, industry, target audience or objective. And while that might scare you at first, you need to remember that oftentimes “ignorance is bliss.” In other words, these people aren’t aware of the barriers and rules that are hampering your creativity, and their “ignorance” allows them to freely bring fresh, exciting and worthwhile, thinking to the table.
This point was summed up nicely by the president of Chevrolet Europe, Wayne Brannon, in an article about his search for a breakthrough marketing idea when he said, “I believe that the ideas that you get from people who are not that close to your brand are often a little bit richer.” AMEN!!!